Monday 16th February 2015
Session Review
I have undertaken some secondary research on IKEA after recipient the brief to create an eight-second hand-rendered infographic advertisement for IKEA. I proceeded to go to YouTube and watch a series of previous IKEA advertisements on their official YouTube page.
After watching these advertisements I noticed that IKEA always ends their adverts with a quite relate-able to the content of the advert and they always prefer adverts that express the companies support for modernism, functionality and hand-rendered methods of animation such as the use of puppets, pixelization, stop motion and various other methods.
References
https://www.youtube.com/watch?v=S9xROONPy6Y
https://www.youtube.com/watch?v=FV74wKOXlD4&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI&index=11
https://www.youtube.com/watch?v=0N4pH-5N9GA&index=19&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI
http://www.ikea.com/gb/en/catalog/products/70119171/
By Sebastian Jones
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