IKEA Advertisement Session 3

Monday 23rd February 2015

Session Review

Continuing from yesterdays secondary research I am revisiting the genre of pixelization and watching a series of example videos.

Additionally, I have also taken the tie to do some secondary research on modernism, and I discovered that modernism roughly spanned between World War one and the early 1970s and was more of an attitude than a style and it was an attitude to break free from the conformities of the past era. 

After watching a series of other various hand-rendered animation mostly paper and chalk animations. I started to form an idea of using hand-drawn animations to express a feature from IKEA; however, IKEA has already created a short advertisement using chalk animation.

References

http://www.preservationnation.org/magazine/2008/may-june/what-is-modernism.html

https://www.youtube.com/watch?v=mYnqqTpMYyc

https://www.youtube.com/watch?v=fBIL8yCmkD4

https://www.youtube.com/watch?v=mh11lV6UGYM

https://www.youtube.com/watch?v=etPr5pWRO98

https://www.youtube.com/watch?v=QU98Vdlh4_E


https://www.youtube.com/watch?v=pp8D8Nt4JLM&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI&index=24

https://www.youtube.com/watch?v=haw8hV079ng&index=25&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI

https://www.youtube.com/watch?v=0N4pH-5N9GA&index=20&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI


By Sebastian Jones