IKEA Advertisement Session 3

Monday 23rd February 2015

Session Review

Continuing from yesterdays secondary research I am revisiting the genre of pixelization and watching a series of example videos.

Additionally, I have also taken the tie to do some secondary research on modernism, and I discovered that modernism roughly spanned between World War one and the early 1970s and was more of an attitude than a style and it was an attitude to break free from the conformities of the past era. 

After watching a series of other various hand-rendered animation mostly paper and chalk animations. I started to form an idea of using hand-drawn animations to express a feature from IKEA; however, IKEA has already created a short advertisement using chalk animation.

References

http://www.preservationnation.org/magazine/2008/may-june/what-is-modernism.html

https://www.youtube.com/watch?v=mYnqqTpMYyc

https://www.youtube.com/watch?v=fBIL8yCmkD4

https://www.youtube.com/watch?v=mh11lV6UGYM

https://www.youtube.com/watch?v=etPr5pWRO98

https://www.youtube.com/watch?v=QU98Vdlh4_E


https://www.youtube.com/watch?v=pp8D8Nt4JLM&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI&index=24

https://www.youtube.com/watch?v=haw8hV079ng&index=25&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI

https://www.youtube.com/watch?v=0N4pH-5N9GA&index=20&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI


By Sebastian Jones

IKEA Advertisement Session 2

Sunday 21st Febuary 2015

Session Review

Reference image of hand-rendered infographics

For today's session, I have undertaken additional secondary research this time I was browsing for a variety of examples of hand-rendered infographics.

References


http://www.designworklife.com/2013/02/01/olivia-king-hand-drawn-infographics/

By Sebastian Jones

IKEA Advertisement Session 1

Monday 16th February 2015

Session Review

I have undertaken some secondary research on IKEA after recipient the brief to create an eight-second hand-rendered infographic advertisement for IKEA. I proceeded to go to YouTube and watch a series of previous IKEA advertisements on their official YouTube page.

After watching these advertisements I noticed that IKEA always ends their adverts with a quite relate-able to the content of the advert and they always prefer adverts that express the companies support for modernism, functionality and hand-rendered methods of animation such as the use of puppets, pixelization, stop motion and various other methods.

References

https://www.youtube.com/watch?v=S9xROONPy6Y

https://www.youtube.com/watch?v=FV74wKOXlD4&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI&index=11

https://www.youtube.com/watch?v=0N4pH-5N9GA&index=19&list=PL1WO2RvoRKZhkkwvem5JSVykPwuwYTUzI

http://www.ikea.com/gb/en/catalog/products/70119171/

By Sebastian Jones

Typography Final Session

Monday 16th Febuary 2015

Session Review

Typography Matrix poster created by Sebastian Jones

For today's session, I have browsed the internet for the most iconic film quotes and my search led me to a collection of quotes from my favourite trilogy the Godfather; however, I proceeded to search for others as well then create a basic plan for my typography poster before I created in in illustrator or photoshop on Monday morning.


Instead, I thought of other films while I rested on the train and thought of the matrix, in particular the constructed scene where Morpheus explains what the matrix is to Neo.




References

http://www.dafont.com/pixelated.font?text=What+is+real%3F+How+do+you++define+real%3F++If+you%27re+talking+about++what+you+can+fe

http://www.dafont.com/hacked.font?text=ELECTRICAL&back=theme

http://www.theforbiddenknowledge.com/the_matrix_script/index01.htm

https://webtoolfeed.files.wordpress.com/2011/12/hd_31cdcafa1d74e8f26c1807baa7f93e341.jpg

http://www.estetica-design-forum.com/attachment.php?attachmentid=7265&d=1334758098

https://m1.behance.net/rendition/modules/4888258/disp/5d0fb2fc351403a4e3898af83d1f4bec.png


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By Sebastian Jones

Post it Type Task

Wednesday  4th February 2015

Session Review

After organizing a meeting time with my group member yesterday evening, I met with them today to engage in the typography task. The brief was a continuation of our classroom session on Monday in which the lecturer introduced us to the topic of typography. He then gave us a number and a game quite, My game quite was from one of my favourite games Knights Of The Old Republic and from one of the best characters HK-47 "Shall I blast him now master?"

Final post-it note quote by Sebastian Jones and Sophie Knight

Once I met my team member and to other fellow colleagues, we proceeded to find a room with a blank wall we could utilize as a canvas. After discovering a wall My team meber and I proceeded to apply the pink pos it notes son blank wall in the corridor within the corridor at our university.

Once we painfully managed to stick the post-it notes on the wall with a some aid form my glue stick. The next logical step was to scrap the notes of the wall which was a tedious procedure. At first, I used my glue stick lid as a scrapper. So I suggested to the group perhaps one of them could go into the university canteen and take some plastic knives and use them as a scraper. Once he returned the plastic knives were adequate at removing the glued notes but they bent overtime I scraped it against the concrete wall so I asked another colleague to find the steel knives which were more satisfactory. I then asked my fellow colleague if he could find some white paint and paint brushes form an art lass.

He shortly returned with the piant and a brush; however, the brush was to small so I proceeded to go back to the art classroom with him and find a l; larger brush or possibly a rolling brush. Thankfully there were larger brushes and a rolling brush, though it was never used. Overall this was enjoyable to ask even with scraping the notes of the wall.

By Sebastian Jones